The Grafiosi is a New Delhi based studio of art and design, specializing in identity creation and evolution

The powerful energy of retro funky dining, the psychedelic tech-edge of a nightclub or contemporary chic of a luxury hotel; the understated flamboyance of couture or the neo-classic statement of retail; innovating with the already established or experimenting with new age start-ups—The Grafiosi is versatile, rad and exclusive.
 
Constructing, creating and communicating your brand through aesthetically empowered and functional design is the focus. We work with industries, brands and individuals building specific, unique and global design vocabularies for each. Since 2005, we have provoked the conventional to foster a global design sensibility for India; The Grafiosi is in constant creation.




Pushkar Thakur is a New Delhi based multihyphenate design and art professional and entrepreneur. In 2005 he set up the multi-award winning studio of design and art, The Grafiosi. As Creative Director and Founder of The Grafiosi, Pushkar Thakur has won awards from the Association for Retail Environments, American Design Awards, Creativity International Awards, Design And Design and received an Honourable Mention from Harvard Law School. And has been featured in design books, documentaries and journals from Argentina, China, France, Germany, India, Japan, Spain, UK and USA.
 
His digital art moves from the abstract and fantastical to the figurative and fun; while his installations are more sculptural and interactive, and use a variety of media from analogue to digital. Through street and travel photography he explores the plurality of locations and identities. Illustrations and poster art also form part of his artistic vocabulary. His work has been exhibited in Frankfurt, Istanbul, Kolkata, Mumbai, New York and New Delhi.
 
In 2014, he launched the retail label, OriginOne—a collection of limited edition everyday objects for the design-loving global nomad. Anti-trend, season and reason; each product owns its individual identity, ranging from wall art and conceptual books to stationery and home décor. The store made its debut at a luxury beach resort in Goa, India and continues to retail online, and at pop ups and exhibits across the world. 
 
His downtime sees him as gardener, cyclist, traveller, dog-lover and hoarder of the strange and wonderful.
 

work

Advertising & Marketing design
Branding & Identity design
Consultancy
Environmental design
Exhibition design
Interactive & GUI design
Interior & Furniture design
Naming
Packaging design
Print design
Signage design
Uniform design
Website design
 

industries

Art
Automobile
Design
Development
Education
Exporters & Manufacturers
F&B (Hotels, Restaurants, Cafes, Bars, Lounges...)
Fashion & Textile
FMCG (Food packaging, Beverage packaging, Alocohol, Wine, and Spirits packaging...)
Health
Hospitality
Industrial
Legal
Music
Publishing
Real estate
Retail
Service
Sports
Television
Transportation
Wellness
 

Some of our clients

Asian Paints
Amtek
Bharat Forge
Brindco
Godfrey Philips
Grasim
Hindustan Unilever
Honda
Interglobe
INV
SKH Group
Max Mueller Bhawan
Ministry of Sound
MTv
Nike
Platform Magazine
Penguin Books
Raasta
Rohit Bal
Serendipity Arts Festival
Sidewok
Sona BLW
The Delhi Design Store
Tivoli Hotels & Resorts
The Hablis Chennai
The Park Hotels
The Piano Man
The Vintage Gulmarg
 

The Grafiosi on CNBC TV18

 

we're in the Vogue Little Black Book

in the press

“Few designers in our country are photographers too and even fewer have an edgy trait if performance photography in their oeuvre to make consistently exciting images that capture the essence of an in-depth piece/mood/scene/visit.”
Art & Deal, Digital Icons

“Well established, his digital art and installations are loved by both young collectors and aficionados.”
Mail Today

“Bringing psychedelia to Delhi through graphic design”
Time Out Delhi, Psychedelhi Issue

“The discovery of 2009 was Pushkar Thakur’s show at Seven Art Limited… He blurs the lines between design and art… a distinctive sense of colour and form is used to create art that is indeed different and unusual for its ability to unveil a polished, seemingly abstract aesthetically pleasing modern mooring.”
Asian Age, Art Review by Uma Nair

“Pushkar Thakur’s art questions the construction of structures that naturally develop the existence of his being.”
What’s Hot

“Conforming to design rules is not in his scheme of things”
Mint Lounge
& Better Homes & Gardens, Home Office-Space Design

“A talent that is individual, original and highly inspired”
Elle, Elle Hotlist

“A prince of design and the darling of his times”
Pen Magazine, Japan

“Thakur’s space exudes sophistication and style”
India Today Home

“The Grafiosi is brilliant at brand identity creation, brand collateral, packaging and web design.”
Platform

“The out-of-the-box young achiever. Pushkar is someone who has decided not to walk the beaten path.”
Young Turks, CNBC TV 18
 

exhibitions

International Exhibitions

Title: Art Takes Times Square
Organizer: Artists Wanted / Chashama
Medium: Digital art displayed on 9’x12’ LED billboards at Times Square
Venue: Times Square,
New York City, New York


Title: Delta New
Organizer: United Creators in association with Bang & Olufsen
Venues: Executed digitally on high definition screens.
1. New York/USA:
Digital Exhibition in Bang & Olufsen’s Showroom at Madison Avenue

2. Istanbul/Turkey:
Digital Exhibition in Bang & Olufsen’s Showroom in Istinye Park

3. Frankfurt/Germany:
Digital Exhibition in Bang & Olufsen’s Showroom at Frankfurter Stock Market

Curated by: United Creators

Title: ‘The Ambiguity of Creation’
Medium: Digital Art. Epson prints on Archival Paper
Venue: Mills Pond House Gallery, Long Island New York
 

Exhibitions in India

Title: Nike’s Art of Cricket
Medium: Installation – Canvas painted with cricket balls dipped in acrylic paint / cricket shoes, balls, bat.
Venue: Olive, New Delhi, India

Title: ARTIGER
Medium: Installation – fiberglass tiger, enamel paint
Venue: Taj Mansingh Hotel, Rashtrapati Bhavan, New Delhi, India

Title: Canvases for Change
Medium: Misc. Digital art and installation works
Venue: The Stainless Gallery, New Delhi, India

Title: CUT//COPY//PASTE
Medium: Installation – 103 Laser etched glass mirrors
Venue: Experimenter, Calcutta, India

Title: Telekaloveidoscope
Medium: Interactive Video Installation - TV, 3 Mirrors, 4 Video Cameras, 3 Projectors, 3 Screens
Venue: LAP, Samrat Hotel, New Delhi, India

Title: Black, White & Other Technicolour Dreams (Solo exhibition)
Medium: Installations & Digital Art
Venue: Seven Art Ltd.

Title: A Peace of You Too
Medium: Installation - Acrylic Paints, canvas, glass, syringes
Venue: Shalom, N Block Market, GK 1, New Delhi, India

Title: Long Live the Cx
Medium: Installation - Vector Illustration + Mixed Media
Venue: Ai, The Love Hotel, Saket, New Delhi, India
Curated by: Platform_

Title: A Peace of You
Medium: Installation - Acrylic Paints
Venue: Shalom, N Block Market, GK 1, New Delhi, India
Curated by: Platform_

Title: Untitled
Medium: Digital art prints
Venue: 6 Month Story, New Delhi

Title: 1Hundred+
Medium: Digital Art. Inkjet on Canvas
Venue: Lodi Garden Restaurant, New Delhi

Title: ‘An Incarcerated Frenzy’
Medium: Digital Art . Epson prints on Archival Paper.
Venue: Café Wild Child . New Delhi . India

Title: ‘Familiar Faces’
Medium: Digital Art . Epson prints on Archival Paper.
Venue: Shalom Hotel . Goa

Title: ‘Familiar Faces’ + 2 untitled pieces
Medium: Digital Art . Epson prints on Archival Paper.
Venue: The Claridges Hotel . New Delhi . India
Curated by: Platform_

Title: Showcase of select works
Medium: Digital Art . Epson prints on Photo Paper.
Venue: Olive . New Delhi . India
Curated by: Platform_

Title: ‘Unconventional Transgression’
Medium: Digital Art . Epson prints on Photo Paper.
Venue: Alliance de Francaise . New Delhi . India
Curated by: Red Earth

Title: Various pieces examining gender roles in contemporary society
Medium: Digital Art . Epson prints on Photo Paper.
Venue: Mumbai . India
Curated by: Red Earth
 

Virtual Exhibitions

Title: Juira Bush
Medium: Digital Art
Venue: Online
Organized by: nodesino

Title: The One Million Masterpiece
Medium: Digital Art
Venue: Online

design awards

Association for Retail Environments Design Awards

Lighting Award
Asian Paints Color Store:
Color Cloud Facade Connaught Place, Delhi, India

Inspired by Holi, a Hindu festival of color, this Indian paint colors store‘s focal point is its “Color Cloud.” The dramatic lighting installation invites customers to step on a color, which then fills the cloud and the entire store façade with that color. The cloud uses RGB+W LEDs in 1,000 custom-aerated or frosted acrylic rods, while the façade incorporates the same LEDs behind a custom Corian-clad facade with routed disks of different depths. Both are connected to a central controller and motion sensor that changes as the customer changes color choices.

Audiovisual L.S.I. Systems (I) Pvt. Ltd., New Delhi, India, Celing Hunter Douglas India Pvt. Ltd., Mumbai, India, Design Fitch, Singapore, Singapore, Digital Technology Experiential Design Lab, New Delhi, India, Door(s) Dorma India Private Limited, Chennai, India, Engineering Infina Engineering, Mumbai, India, Exterior Signage Visions DIS, New Delhi, India, In-Store Graphics Mudra Group, New Delhi, India, In-Store Graphics THE GRAFIOSI, New Delhi, India, Lighting Kappor Lamp Shade Company, New Delhi, India, Lighting LSI Systems, Delhi, . India, Lighting Osram, Munich, Germany, Lighting Traxon Technologies USA, East Rutherford, NJ., Lighting Design Lighting Design Partnership, Darlinghurst, Australia, Solid Surface Oystra Concepts (P) Ltd., Noida U.P., India, Stone/Tile Ras Al Khaimah Ceramics India Pvt. Ltd., Mumbai, India
 

Self Promotion Design
American Design Awards



Print Design
Creativity 36 Awards

Most Innovative Product in India - Nutty Gritties
The Upper Crust Show
We created the branding, identity & packaging design for Nutty Gritties which was awarded "THE MOST INNOVATIVE PRODUCT" at "The Upper Crust Show" held in Mumbai.

Design & Design International Award 2011 & 2012
France

el colective la pizarra

otorga el siguiente reconocimiento a
pushkar thakur
por su gran sentimiento de colaboracion y entusiasmo en esta campana
"la comida quiere ser comida"
el dia 23 de enero de 2010
en la ciudad de Huacuchinango, Puebla

Fantasy
Webmaster Forum

Honorable Mention
WorkLifeWizard
Harvard Law School

books we're published in

Young Asian Graphic Designers
Publisher: DAAB
Germany



My Own Business Card Vol. 1
Publisher: Praquin
France

Worldwide Graphic Design Asia
Publisher: Zeixs
Germany

Color Management for Packaging: A Comprehensive Guide for Graphic Designers
Publisher: Rotovision
United Kingdom



Creativity 36
Publisher: Harper Collins Design
New York

The Sourcebook of Contemporary Graphic Design
Publisher: Maomao
Spain



Design book of the year Vol. 5
Publisher: Praquin
France



Design book of the year Vol. 4
Publisher: Praquin
France

International Design Yearbook '09
Publisher: Madison Series
Guangzhou, China
 

Promotion & Invitation
Publisher: Linea Editorial

Choosing Colour for Logos & Packaging
Publisher: Rotovision
United Kingdom

Big Book of Green Design
Publisher: Harper Collins
USA

New Big Book of Layouts
Publisher: Harper Collins
USA

The Big Book of Packaging
Publisher: Harper Collins
USA
 

other

A documentary on gig posters
Mindzap Productions
UK

clients we love!

Pushkar is a legend; his work is classy. Not the typical designer to serve the regular, colorful graphical sundae. He has, what i'll term as his own identity, which is well blended with each project's requirement and client's preferences. Also, he is a consultant offering his views and relevant advice on various communication related aspects when asked for.
Sanchit Joshan owns and operates an art gallery in Agra and New Delhi selling Indian modern and contemporary masters.

“Pushkar is contemporary in his thinking and on top of trends in his business. A very creative approach coupled with these strengths ensures that the jobs he does for his clients are of the highest quality and impact.”
Dinesh Khanna is one of India’s top photographers; renowned for his portraits, editorial, advertorial photography and photo-books. He is also a Creative Director for The Delhi Photo Festival and a Founder and Trustee of The Nazar Foundation.

 “Pushkar is a highly creative and sensitive graphic designer and artist with great sense of colour, form and context. He has the patience to get it right.”
Ashwani Dhawan, a Silicon Valley tech-entrepreneur turned restaurant owner, including the award-winning Michelin recommended Mantra Restaurant & Lounge, and Sliderbar Café in Palo Alto, CA.
 
“Pushkar is a wonderful human being with a sense of design and expertise that often astounds me. He has helped us with our logo, marketing collateral and brand-identity. I would recommend him to anyone who marries design, product and brand and keep these things in the centre of their business. Pushkar's work is incredible, jaw-dropping yet simple.”
Rishabh Gupta is a dynamic entrepreneur and the co-founder of the award-winning web portal Letsintern.com and Envisage Solutions.
 
“I worked with The Grafiosi on a project while I was with Aman, New Delhi. Even though the project was not typically what The Grafiosi would do, Pushkar gave me his 100% attention and dedication. He was professional, punctual, creative and responsive to my needs. I would not hesitate to recommend or hire him again.”
Rocco Bova, now the Resident Manager at LUX* Le Morne, was EAM at Aman, New Delhi.
 
“It's been a pleasure doing business with The Grafiosi and Pushkar Thakur. Driven, energetic and highly creative with a professional attitude, I've relished my relationship with you. You've also impressed upon me your deep understanding of the Web and working with you has been a very smooth and refreshing experience. I would have no hesitation about recommending your services to anyone who'd like to have a presence in cyberspace. More power to you!” 
Mukul Sharma is a household name, known for his 25-year-old grey cell workout of a Sunday column titled Mindsport. 
 
“Pushkar's vision and dedication to his craft is exemplary. He has supported The YP Foundation's work since 2004, helping the non-profit organization strengthen its visual representation in a variety of ways, being one of our key creative experts. His talent and uncanny knack for knowing his audience goes to his credit. He's always been a pleasure to work with and we're inspired by his art.”
Ishita Chaudhry is the Founder and CEO of The YP Foundation, an INK Fellow (In association with TED), and an Ashoka Fellow.
 
“Pushkar has designed the identity and promotional material for each of my three companies TechSol, Cake Away and The Piano Man Art Café. The quality of design and execution has always been extraordinary and brilliant. In each situation, I have never had to ask him to re-design as his first options have been spot on, and far past my expectations. If you need a world class designer, Pushkar is the man for the job.”
Arjun Sagar Gupta is one of India’s hospitality industry’s rising stars; he is currently the Director of Udo Hospitality Pvt. Ltd. and Innovative Cafés LLP.
 
“I arrived in Delhi desperately searching for a Graphic Designer with soul. I came across The Grafiosi from an Internet search and his superior design ethic was evident from the website itself. Meeting Pushkar in person is an absolute pleasure, his mission is to understand and derive the pure essence of what you want, add his own masala and produce something that will make you say 'That’s exactly what I was looking for!' Pushkar is a visionary who has developed his own style template, which he flawlessly moulds to accommodate creative thoughts from the client. A dangerous and effective cocktail of a chic and colourful imagination. Kudos!”
Nitin Sukh now the Senior Vice President, Sustainability and Responsible Banking at Yes Bank, found us when he was a musician, event organizer and MC.
 
“Pushkar Thakur, owner and creative director of the, The Grafiosi, is a creative genius. The man veers between branding and art, striking a fine balance between the two. From idea germination to project culmination his creative process is almost trance-like but the end-product is beyond one's imagination. So for all design needs, head to Mr. Thakur, he's one among the best in town, just be graphic with him!"
Tanushree Ghosh is an editor with HT MINT.
 
“Pushkar has provided Hugh Cartwright & Amin with all of its graphic requirements and these are still being used, which is recommendation in itself. A very special and exclusive line of Diwali cards that The Grafiosi created for the firm are still retained and remembered by a number of our clients. We would highly recommend The Grafiosi.”
Atul Amin is the Senior Partner at Hugh Cartwright & Amin, a highly reputed legal firm based out of London.
 
“Pushkar is a committed professional, who expends a huge and complete effort in understanding his client's requirement and perspective, then uses his unique creative talent to deliver remarkable results. He is a perfectionist who would more likely to let go of an assignment rather than give incomplete or unsatisfactory results.”
Rajesh Vasudeva is the Managing Director of Homital Med Care Pvt. Ltd.
 
“Pushkar is a true partner through the business processes. World Children Expo 2012, which was my maiden effort in the events and media space was branded by him. He brings strategic thought in his work with us. His out-of-the-box thinking led the foundation of the visual communication of WCE. Pushkar will be an asset for any business he associates himself with.”
Rahul Gupta is the founder and CEO of Creative Children Media Pvt. Ltd. and the editor and publisher of Biztantra Inc.
 
“It's been a pleasure doing business with The Grafiosi. Driven, energetic and highly creative with a professional attitude, we've enjoyed our relationship with them. They've impressed us with their understanding of the international market and their flexibility with our needs has made working with them a very smooth experience. I highly recommend their services and would welcome more working relationships with them.”
Nisha Murickan is the Business Development Manager for Himalayan Salt.
 
“Pushkar has time and again demonstrated great creativity and attention to detail in all the projects that have been assigned to him. He has performed at a level that is consistently above industry standards.”
Sunnie Ahuja is the Director at Antak, an apparel and fashion export house concentrating on European markets.
 
“Pushkar is a visionary and a true artist it was a pleasure to have him as a part of our project team at Ministry of Sound India.”
Gaurav Bakaya, now the head of food and beverages at Playboy Lifestyle India, was part of the key management team of Ministry of Sound, India.

 
“Pushkar is one of the best creative designers I have met and worked with. He is hard working and a great person.”
Tubby Kapur is currently owner of Hides International Ltd.
 
“Pushkar is a truly gifted designer. He has an eye for detail and his work speaks for him. He did a fabulous job for us and we would be happy to use his services again. More than his creative genius, he is a great human being!”
Mayank Khanna is the owner of Annakut Biscuit Co. Pvt. Ltd.

q+a

INDEX

// Client FAQ
// Project Collaboration
// Job Applications
// Intern Applications
// Printers / Production & Misc.
// Paper Companies
// Photographers Etc.

Client FAQ

The Studio

The Grafiosi, functions on a custom design philosophy. Pushkar Thakur owns and operates The Grafiosi; he is the principle designer and conceptualizer. He will meet with you to understand your requirements, conceptualize, analyse, research and go on to design the project. Depending on the project there may be additional art director/s. We specialize in design and don’t have full time in-house photography, writing or related talent. However, over the years we’ve formed a very tight network of key professionals who are the best in their field and work with us on relevant projects.
 

Project Fees

We evaluate the project based on the scope of work, time-line and related factors. Based on which we determine the fee for each.
 

Project Timeline

A timeline for each project will be drawn based on our discussions with you.
 

Printing & Production

Depending on technical requirements, geographical location and needs of the project, we work with the most suitable printing and production vendors. For most screen print and offset work, we work with our team in Bombay. The digital print setup, signage and merchandise vendors are mostly in New Delhi. You are however free to work with your own vendors. There would be a basic consultancy fees in the event that you need us to coordinate the same.
 

Web Development

The Grafiosi takes on web-development jobs, only if it is part of a design project. We work with a very technically proficient and capable team based in New Delhi.
 

When to Connect

Connect with us, the moment you think of creating or recreating your brand, whether it’s creating an identity for your hotel or launching a new FMCG product. Our main concentration and area of specialization is building brands from concept to market-ready. Design is an essential part of the lifecycle of a company. Once we understand what you are trying to achieve, we will guide you through the process of brand positioning, naming the brand, identity creation, packaging, marketing, market expectations and the brand attitude.
 

Project Collaboration

The Grafiosi is open to and does collaborate with architects, interior designers, fashion designers and other related professionals and firms, to work on collaborative projects. Get in touch with us via the contact page.
 

Job Applications

Being a small studio, we work with a very select number of people. There are no openings at the moment. Openings for full-time post/s will be updated on the website and on our Facebook page. We are, however, always keen on discovering new talent; use the contact page to send us your proposal. Please adhere to the submission guidelines, calls and unscheduled studio visits are not entertained.
 

Intern Applications

We look for a strong portfolio of uniquely creative identity, branding, packaging, print and/or web design that complements our style and sensibility. We accept both local and international intern applications. Being a small set up, we take on a limited number of interns and an internship is not guaranteed at all times. Calls and unscheduled studio visits are not entertained or appreciated. Due to a large number of applicants, we will not be getting back to you unless, of course, you are selected. To apply, email a link to your portfolio along with your cv, social handles and the time period of the desired internship to our email ID.
 

Printers / Production & Misc. Vendors

The Grafiosi is always interested in working with new technologies, processes and methods. Do use the contact page to get in touch regarding your services. Calls and unscheduled studio visits are not entertained.
 

Paper Companies

We love new materials and innovations, and look forward to receiving your samples on the address mentioned in the contact page. Please adhere to the submission guidelines, calls and unscheduled studio visits are not entertained.
 

Photographers / Models / Stylists / Etc.

Do email us a link to your portfolio for possible future collaboration. Please adhere to the submission guidelines, calls and unscheduled studio visits are not entertained.