// Identities
page 1 . 2 . 3 . 4
// posters & flyers
// packaging & point of purchase
// web
// events
// books & magazines
// booklets & brochures
// stationery & collateral
// food & beverage menus + wine lists
// music albums
// advertisements
// environmental, space & interior graphics
// uniforms
This page is currently under maintenance
|
|
// client: blacklist limited, new delhi, india
// industry: retail
// project: identity design
// notes: custom typeface designed to create a unique logotype |
// client: fez dining & bar, new delhi, india
// industry: hospitality
// project: identity design + menu design + signage
// notes: logotype created by rearranging the arabic way of writing fez |
|
// client: hugh, cartwright & amin, london, uk
// industry: law
// project: identity design + business collateral
// notes: strong logo unit to enforce the experience & expertise of the firm |
|
// client: the yp foundation, new delhi, india
// industry: not for profit non government organization
// project: identity design + sub-division identity (below) + collateral
// notes: typf is all about interaction with people depicted by the circles as a whole forming the letters 'yp' which is how it's commonly referred to |
|
// client: the yp foundation, new delhi, india
// industry: not for profit non government organization
// project: sub-division identity (below) + collateral
// notes: see above |
|
// client: them clones, new delhi, india
// industry: indie rock band
// project: identity design + album concept & design + collateral + publicity
// notes: |
|
// client: them clones, new delhi, india
// industry: indie rock band
// project: identity design + album concept & design + collateral + publicity
// notes: see above |
|
// client: them clones, new delhi, india
// industry: indie rock band
// project: identity design + album concept & design + collateral + publicity
// notes: colour variations to allow usage flexibility across varied media |
|
// client: pall mall, new delhi, india
// industry: retail
// project: identity design + packaging design + collateral + signage system
// notes: a rebranding project, the client wished to maintain the lion (old logo top left), which was modernised and the identity given a more assertive feel to match up with the mastered services provided by the mens store. |
|
// client: cafe oz, new delhi, india
// industry: hospitality
// project: identity design + cafe interior design + menu + collateral + signage + uniforms + interior art + packaging
|
|
// client: cafe wild child, new delhi, india
// industry: hospitality
// project: naming + identity design + collateral + interior art + menu
// notes: a casual jim morrison inspired cafe started by the same guys who run cafe morrison, the handwritten logotype was seated inside the circular module reflective of the top view of a coffee cup that also forms the letter C |
|
// client: sliderbar cafe
// industry: hospitality
// project: identity design + menu + collateral + signage + packaging
// notes: the concept chosen was to theme everything on road signs and they have been incorporated into the logo and all other material. |
|
// client: hells coffee, usa
// industry: retail
// project: identity design + packaging labels
// notes: based on the name the theme was comparitively easy to choose, a custom typeface was created by carving out devil horns from blocks |
|
// client: surreal, new delhi, india
// industry: retail
// project: identity design + collateral + packaging + signage + invite design
// notes: based on research & analysis, surreal is derived to mean a combination material manifestation of the unconscious, it questions reality, plays with the mind, with the subsconsciousness, a surrealist work is our perception of what it means, the brand aims at satisfying the need to wear ones identity and realise one's unconscious self. a signature is a marker of who you are and thus surreal the brand fashions ones identity. |
|
// client: lovin my world, london, uk
// industry: retail
// project: identity design + packaging + website design
// notes: a brand of highly eco conscious washing products with scientifically created detergents etc that take lesser quantity to do the same jobthereby reducing the eco footprint in a 360 degree cycle, lesser product = lesser packaging = lesser transportation etc. the footprint was integrated into the typeface replacing the 'o'o' with 2 toes and 'eco' cut out into the others.
|
|
// client: cititel hotels, new delhi, india
// industry: hospitality
// project: identity design + collateral
// notes: identity design for a eco friendly hotel chain suited to the business traveller looking for a no useless frills - work oriented hotel experience. the symbol integrated in to the typeface depicts a tree, growth as it's a new brand and interlinking as there will be a chain of these hotels across india. |
|
// client: himalayan salt co., boston, usa
// industry: retail
// project: identity design + packaging design
// notes: combining the old symbol for water and the double jagged lines that depict a mountain range the logo unit was created to visually depict the name of the business along with water, the essential ingredient to the nature of the business. |
|
// client: the vintage golf + ski resort, gulmarg, india
// industry: hospitality
// project: identity design + collateral + signage
// notes: the v for vintage rests in a crest like symbol that is an essential part of skis, the location of the hotel is relevant to skiing as gulmarg is one of asia's finest skiing locations. golf comes into focus when the snow melts in the summer time. the reason behind choosing the typeface goes back into history with gulmarg having played an important part during the british raj. |
|
// client: the vintage
// industry: hospitality
// project: identity design + menu design + signage system
// notes: going back to the 1860's, the logo was derived from typefaces and visiting cards in use at that time. |
|
// client: planet one, india
// industry: retail
// project: identity design
|
|
// client: arramus home collection, new delhi, india
// industry: retail
// project: identity design + collateral + packaging
// notes: a high end export house with clients like ralph lauren set up it's own retail branch and the visuals were created keeping an exclusive and top quality feel. |
|
// client: fractal, new delhi, india
// industry: fashion / retail
// project: identity design + labels / tags
// notes: new & up-coming brand started by fashion designer puneet chauhan. on studying the name the symbol was created by mirroring the word fractal itself. |
|
// client: fractal, new delhi, india
// industry: fashion / retail
// project: identity design + labels / tags
// notes: logo variation with designers name |
|
more logos ON PAGE 2 . page 3 . page 4 |
